We’ve covered the main considerations of your marketplace platform as they relate to each part of the user flows. There are some pieces of your platform that will be more global or behind the scenes. These features can be important for operations and growth.
Notifications can be critical to a marketplace, since in a multi-step process that happens over time, you need to keep someone informed and confident, and let them know when to come back to the tool to check for updates. There are three main types of messages:
Data is always important for a growing product, and especially so for marketplaces where you can use data to tailor messaging and offers to improve the likelihood of more transactions. You should aim to capture data on both user activity (signups, visits, demographics) and transaction info (conversion rates along the funnel, trends in types of deals). There are a few options for tackling this.