After getting sellers’ offerings on your platform, you’ll want to think about how to best match buyers and sellers. This is the key value proposition of your marketplace, and ensuring a smooth product or service discovery process will be critical to your platform’s success. Buyers typically initiate the outreach or start the transaction, but how they find the offerings can vary. There are several questions to consider when creating this part of your platform.
To connect buyers and sellers, it is likely that one side will be searching for an item that the other side has posted. Typically, the buyer will be searching for the seller’s product, but there are other potential options to explore as well.
Determining how buyers view and engage with the offerings is an important part of creating a good user experience. You should think through how your buyers will be making their decision and align your flow to their workflow. There are a few common ways to organize the offerings.
It might seem like offering more options is better, but that’s not always the case. Too much choice can overwhelm users and cause them to not find what they are looking for or abandon because of decision fatigue. It’s best to show users the minimum number of options they’ll need to find what they are looking for. There are a few approaches to consider here.
Once you’ve made decisions around organization and choice, you’ll want to consider how you display the items in your user interface. This will vary based on the type of item you are offering. Below are three main ways to visually organize your marketplace items.
As buyers are searching for the product that meets their needs, it can be important to allow them to filter and sort their options to get to their ideal option more quickly. There are a few common approaches to consider.
When a user has identified a promising option, they’ll need to review details to make a decision. These are typically the details the seller has created from the supply management section. Generally, a user can navigate to a details page within the app, but there are a few additional interfaces you could set this up with as well.