Design agencies are starting to use no-code development to get an edge over their competition.
A few common use cases have emerged through our work with digital agencies and studios on their no-code strategy:
1. Learn and iterate quicker in early stages of a big build
As anyone who’s built a complex product knows, the early version can be very far from the one that gets launched to the public. Since it’s much quicker to build using Bubble than using code, agencies can launch the first version in just a few weeks, pilot it with a few potential users, and iterate based on feedback. Then, once the feature set and the UX is solidified, they can build the full product with code.
Example: A digital studio engaged AirDev to build a basic two-sided marketplace in 3 weeks. They were then able to use Google Adwords to acquire some initial users and learn from them, using quantitative metrics and qualitative feedback to rapidly iterate on the product.
2. Sell large deals by including a small app with the pitch
Bidding for big multimillion-dollar projects can be extremely competitive and firms to go great lengths to stand out from the pack. One way to do so is to actually build a basic version of some of the key functionality and include it with the pitch. Potential clients end up being more likely to commit to such a project if there is something that they can see and “touch” first.
Example: A digital studio engaged AirDev to build a stripped down version of an analytics tool in 1 week, which they then used to close a large engagement.
3. Do a full build for products with low-medium technical risk
No-code technology is not yet powerful enough to build products with high levels of technical risk, such as AI/ML applications and hardware integrations. However, it can be very well suited for low to medium technical risk products, such as marketplaces, project management tools, custom CRM systems, and more. Essentially, these are projects in which the underlying technology is well proven and has been used in lots of products in the past. Companies are beginning to use no-code development for such projects, drastically shortcutting the time (and thus the expense) of building them.
Example: A digital agency engaged AirDev to build a powerful portal to manage operations of a national non-profit. The portal took 8 weeks of development and cost a fraction of what it would have if it were built using code.
Feel free to reach out to firstname.lastname@example.org if your firm is thinking about using the power of no-code to learn faster, reduce time to market, and provide a better client experience.